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Tuesday, June 1 • 2:10pm - 3:00pm
CITM Track B: 2021 Will Be the Year of the CRM in Higher Education

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The challenges presented by the pandemic—including the imperative to leverage technology to create digital experiences that now replace those that used to be in-person and on-campus, coupled with a stagnant market for other core campus technologies—produce a perfect opportunity to introduce or more broadly deploy CRM (Customer Relationship Management) technologies within an institution. These technologies form the essential foundation for bringing institutions and its constituents together. Add to that the ever-increasing expectations for seamless, immediate, personalized experiences that delight and the case for employing CRM is even more compelling. Leaders from the Education practice at Traction on Demand, the largest independent Salesforce systems integrator in North America, will explore the potential for CRM to enhance the student lifecycle and enrich other points of engagement on our virtual and physical campuses.

avatar for Geof Corb

Geof Corb

VP & Principal Strategist, Traction on Demand
Geof Corb, VP of Education, Traction on Demand Geof has over two decades of experience in large-scale transformational technology initiatives, with an emphasis in education and healthcare. Geof was the Vice President of Higher Ed Development at Oracle where he led product development... Read More →
avatar for Jennifer Walker

Jennifer Walker

VP, Education, Traction on Demand
Jennifer Walker, VP of Education, Traction on DemandJennifer has over a decade of experience in the higher education space both at the university and startup levels. She spent eight years at Georgetown University establishing a university-wide CRM strategy before spending three years... Read More →
avatar for Jeff Dixon

Jeff Dixon

Vice President, Education, Traction on Demand Inc.
Jeff was previously the Associate Director of Salesforce at Queen’s University for close to four years. He’s the author of two books published by McGill-Queen’s University Press, and research published in the world’s top-ranked peer-reviewed information systems journal, MIS... Read More →
avatar for Doug Little

Doug Little

AVP Academic and Advancement Systems, Georgetown University
Douglas Little is the AVP of Academic and Advancement Systems for Georgetown University Information Systems.  Prior to joining UIS, Doug has served in a variety of roles across functional areas within higher education including serving as the Director of First-Year Experience and... Read More →


Tuesday June 1, 2021 2:10pm - 3:00pm EDT
Zoom Track B