Jeff was previously the Associate Director of Salesforce at Queen’s University for close to four years. He’s the author of two books published by McGill-Queen’s University Press, and research published in the world’s top-ranked peer-reviewed information systems journal, MIS Quarterly. Jeff is an alumnus of the Salesforce.org Higher Education Advisory Council and a founder of Canada’s first Salesforce Higher Education Regional User Group. A lifelong student himself, Jeff has an undergraduate degree in commerce, a Masters of Divinity, a Masters of Science in Epidemiology, and is now finishing his Ph.D. thesis on digital strategy.